“Twitter is a very effective tool for politics,” says Scott Zumwalt (@szumwalt), senior director at Bully Pulpit Interactive (@BPIMedia), a digital marketing agency that works with political campaigns and nonprofit organizations. “It’s one of those places where we can find some of our most ardent supporters and engage them.”
WATCH: How digital agency @BPIMedia preps for landmark moments on Twitter. #InfluencerVoices https://t.co/jW91K426WU
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@TwitterAds)
November 19, 2015
Bully Pulpit worked with the Human Rights Campaign (@hrc) — the largest national lesbian, gay, bisexual, and transgender civil rights organization — for years leading up to the moment when the Supreme Court ruled in favor of same-sex marriage equality. When the landmark ruling was issued in June, the planning paid off: the @hrc’s Promoted Tweets about #LoveWins generated more than 275,000 engagements.
“If there is an event that someone is talking about, Twitter allows the campaign or the candidate to be a part of that moment, to respond to those individuals,” Zumwalt says. “In order to capitalize on a moment, you have to be ready for the moment.”
The Power of Now matters really because moments matter, and moments really make a difference for our campaigns and organizations.
Scott Zumwalt@szumwaltsenior director, @BPIMedia