People across Canada and around the world send millions of Tweets every day. These Tweets break news, share thoughts, highlight passions, and support others all the time. We know it can be hard to keep up, and that’s the motivation behind Moments, launching today in Canada.
Twitter has become a big part of the national conversation in Canada, across everything from sports and TV to politics and local news. Previously, you may have felt you could only keep up by following thousands of accounts; with Moments, we do that for you.
Each week, dozens of Moments will be curated from Twitter Canada headquarters in Toronto. Our team is made up of seasoned media professionals with a strong focus on unique storytelling and sharing the best content. Whether it’s the latest news about Canadian PM Justin Trudeau (@JustinTrudeau) or a grassroots movement happening in Victoria or St. John’s, Moments will be a great resource for coast-to-coast Twitter stories you won’t find anywhere else.
How it works
Tapping on the new lightning bolt tab on your phone or on desktop opens a list of Moments that matter now. As new stories emerge throughout the day, we continue to update the list. You can also swipe through multiple topics like “Entertainment” and “Sports” to find more stories.
There are two ways to experience Moments: clicking into one and swiping through each Tweet, or following a Moment and having certain Tweets temporarily appear in your timeline for a fixed amount of time.
Here’s how to experience each of these:
Engaging with a Moment
- When you click into a Moment, you’re taken to an introduction with a title and description.
- Start swiping right to dive right into the story, with pictures and autoplaying videos, Vines, and GIFs.
- A single tap gives you a fuller view of the Tweet, which you can then like, Retweet, and follow the account. A double tap lets you instantly like the Tweet.
- The progress bar at the bottom indicates how much more each Moment has to offer.
- Swiping up or down takes you back to the guide.
- At the end of a Moment, click the share button to Tweet it to your followers.
- Read more about Moments and how the desktop version works.
Following a Moment
Moments are updated as new information or great Tweets become available. For stories that update very frequently — where it’s critical to know what’s happening minute by minute, like live sporting events, a breaking news event, or awards show — you’ll see an option to follow the Moment. This blends the Tweets directly into your timeline and you can keep track of the latest updates in real time without having to tap back and forth between tabs. When that event ends, so do the Tweets, leaving your timeline just as it was before.
And as with Tweets, a Moment can be shared anywhere. If you spot a Moment you love, you’ll be able to share it in all the usual ways.
Follow @CanadaMoments to see all Moments created by the Twitter Canada team. Moments will also be shared through @TwitterCanada and TwitterSportsCA.