IGN Entertainment and Twitter Partner on Global Live Stream at San Diego Comic-Con 2017

By @TwitterComms
Thursday, 29 June 2017

LOS ANGELES and SAN FRANCISCO, June 29, 2017 — IGN Entertainment, the world’s #1 media company for video game and entertainment enthusiasts, announced today its extended collaboration with Twitter as their official livestream broadcast partner for the 2017 Comic-Con Expo in San Diego, California.

Coming off an incredible week of E3 Live coverage on Twitter that saw an average of 2.6 million unique viewers per day, IGN Entertainment and Twitter now set their sites on San Diego Comic-Con, the country’s largest entertainment conference dedicated to the television, movie and comic industries.

IGN’s coverage at SDCC 2017 will air July 19th – 22nd, live from the SDCC show floor located within the San Diego Convention Center, IGN’s Hard Rock Hotel production space and throughout San Diego’s historic Gaslamp District. Entertainment fans will receive up to 13 hours of live coverage and IGN’s livestream will be available worldwide to Twitter’s logged-in and logged-out audience on Twitter and connected devices.

IGN Live from SDCC will be hosted and produced by IGN. Coverage will feature interviews from ABC, AMC, DC, Lionsgate, Marvel, Netflix, Starz, TBS and more, including live pre- and post-show commentary from IGN hosts and special guests. IGN Live will also include trailers, behind the scenes footage, live interviews from the industry’s biggest television and motion picture actors and producers, the very best of entertainment cosplay, and much more.

Fans will also receive live all-access reports direct from the show floor, Petco Park and The New Children’s Museum. IGN Live from SDCC will integrate live Twitter conversations utilizing Twitter polls and questions from the Twitter audience, providing the opportunity to connect and participate within SDCC from anywhere in the world.

“Coming off the heels of live streaming original E3 content, we are thrilled to expand our live stream collaboration with IGN,” said Anthony Noto, COO at Twitter. “This time we’ll bring IGN’s live coverage of Comic-Con to our highly passionate comedy and entertainment fans alongside the real-time conversation on Twitter.”

“After seeing the massive success of IGN’s first partnership with Twitter from E3, it was an easy decision to team up again for another week of livestream coverage,” said Wade Beckett, CPO and SVP of Video at IGN. “IGN is the first place fans head to find breaking movie, TV, and comics news and Twitter is the place they talk about it. It’s a great partnership for the fans.”

The live stream will be available globally at comiccon.twitter.com and on @IGN.

IGN Live from SDCC will also include opportunities for advertisers, including packages with television style mid-roll spots, combined with original clips produced by IGN, available for sponsorship and promotion on Twitter.

About IGN Entertainment
IGN Entertainment is the leading Internet media company focused on the video game and entertainment enthusiast markets. IGN reaches more than 148 million monthly users and is followed by more than 10 million subscribers on YouTube and 25 million users on social platforms. IGN also publishes daily content on Snapchat Discover. Established in 1996, IGN is operated by digital media company Ziff Davis, LLC, a subsidiary of j2 Global, Inc. IGN is headquartered in San Francisco, with offices in Los Angeles, New York, Sydney and London. IGN content is localized in 25 languages and 114 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit www.IGN.com and follow @IGN on Twitter, Facebook, and YouTube.

About Twitter
Twitter, Inc. (NYSE: TWTR) is what’s happening and what people are talking about, all around the world. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it’s happening anywhere, it’s happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter. For information on how to download the Twitter and Periscope apps, visit twitter.com/download and periscope.tv.

Originally distributed via PR Newswire on June 29, 2017.

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