The Wimbledon Channel partners with Twitter to live stream daily news content
By
@TwitterComms
Thursday, 29 June 2017
The Wimbledon Channel, which is supported by the AELTC’s broadcast partners, features a range of daily content from around the Grounds, including news, interviews, behind the scenes and selected action.
The live stream will be available globally except in select international territories* to Twitter’s logged-in and logged-out audience on Twitter and connected devices. It can be found via @Wimbledon and at Wimbledon.twitter.com, and on the same screen of the live stream, fans will find a real-time curated timeline of Tweets that capture the best of the live conversation surrounding all of Wimbledon.
Mick Desmond, Commercial & Media Director of The All England Club, said: “We are proud to celebrate The Championships 2017 on Twitter through the live stream of The Wimbledon Channel, our complementary digital news offering, and are pleased to be evolving the offering from last year’s initial live stream test , which was the first premium live video collaboration on Twitter.”
Twitter COO Anthony Noto, said: “The All England Club continue to transform the experience for fans on Twitter, a place where tennis conversation is happening live in real time every day. Our collaboration with the All England Club will provide fans on Twitter access to coverage from around the Grounds from Wimbledon 2017, while following the conversation all on one screen.”
The collaboration also includes an extension of the All England Club and Twitter’s Amplify program, as fans on Twitter will be able to view selected on-demand video from @Wimbledon. In addition, fans can now Tweet with a special #Wimbledon Twitter emoji.
#Wimbledon was one of the top trends in sport globally last year on Twitter, with tennis fans worldwide joining in the real-time conversation on and off the court.
#Wimbledon once again has a bespoke emoji, exclusive to Twitter, to give fans a unique way to express themselves.
#TheQueue and #MyWimbledonMemory also trigger bespoke emojis, allowing fans to celebrate the famous Queue, and also participate in My Wimbledon Memory, a content partnership with the BBC to celebrate the year of broadcasting anniversaries at The Championships.
*The live stream will not be available on Twitter in Austria, Italy, Germany and Spain
Originally distributed via The Wimbledon Channel on June 29, 2017.
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