Twitter and Sela Sport Partner to Live Stream 2017 Arab Championship Matches

By @TwitterComms
Wednesday, 28 June 2017

DUBAI, United Arab Emirates and SAN FRANCISCO, June 22, 2017 — Twitter and Sela Sport today announced they will partner to live stream matches during the 2017 Arab Championship, the Arab world’s inter-club football tournament, to a global audience. This marks the first live streaming deal for football on Twitter with a partner in the Middle East and North Africa (MENA) region.

Twitter will live stream all of the matches in the 2017 Arab Championship, in their entirety, free of charge, available worldwide to Twitter’s logged-in and logged-out audience on Twitter and connected devices. The matches streamed by Sela Sport on Twitter will be broadcasted in Arabic and also include analysis, highlights, interviews with players and behind the scenes coverage. The matches will be available globally on @UAFAAC, and the Twitter App on connected devices.

“Football fans both globally and in the region turn to Twitter not only to follow their favorite teams and players, but to discuss what’s happening in football in real time,” said Kinda Ibrahim, Director of Media Partnerships, MENA at Twitter. “This represents the first sports live stream on Twitter with a partner in the MENA region. Pairing Sela Sport’s live stream of the Arab Championship with the conversation on Twitter will create a unique experience for football fans around the world all on the same platform.”

“The proposition of live streaming the Arab Championship on Twitter will give fans the opportunity of watching football by leading teams across the region, on any screen at their disposal, and free of charge. We will also be distributing exclusive complimentary content that will bring fans closer to the action and dramatically enhance their experience,” said Ibrahim Mohtaseb, Chief Business Development Officer at Sela Sport. “This is a start of a long term relationship, where we will work together to introduce never before seen consumption experiences while dramatically increasing the exposure value for sponsors.”

As part of the deal, the @UAFAAC Twitter account will also Tweet exclusive behind the scenes live videos, some of which will be broadcast in 360 degrees, as well as sum up key events through Twitter Moments, which are a collection of curated Tweets.

The live streams will also include opportunities for advertisers, including packages with television style pre-roll and mid-roll spots, combined with original and live clips produced by Sela Sport, available for sponsorship and promotion on Twitter.

The tournament will start on July 21, 2017 and the Final will take place on August 5, 2017. For more information on the match schedule, follow @UAFAAC.

About Twitter
Twitter, Inc. (NYSE: TWTR) is what’s happening in the world and what people are talking about, all around the world. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at, on a variety of mobile devices and via SMS. For more information, visit or follow @twitter. For information on how to download the Twitter and Periscope apps, visit and

About Sela Sport
Sela Sport is the leading sports marketing company in the MENA region. A pioneer in the Sports Industry field with proven unprecedented achievements. Its expertise and line of business include naming and commercial rights, sponsorships agreements, sports events management, players’ endorsements, brand activation, sporting goods, stadium ticketing, TV sports rights, and acquisition of sports clubs and related businesses. Sela Sport manages the commercial rights of the Saudi Arabian Football Federation, the Saudi Professional League and the Union of Arab Football Associations (UAFA), among others, additionally Sela Sport owns the commercial rights of Al-Ahli FC in Egypt and Al-Hilal FC and Ittihad FC in Saudi Arabia, among other clubs.

Originally distributed via PR Newswire on June 22, 2017.

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